Branding, visual identity & community-focused design for companies, events and digital products inside the WordPress ecosystem.
- Brand & Web Designer with 25+ years of experience.
- Active contributor in the WordPress community since 2016.
- WordCamps designer since 2018
- WordCamp Europe organizer (Design Team) for 4 consecutive editions.
How I support WordPress-driven brands
Brand Presence
Helping WordPress companies communicate clearly and consistently across web, events and digital touchpoints.
Community & Event Design
Visual systems, event identity, social assets and branded experiences for community-driven initiatives.
WordPress Design
Elegant, strategic websites and visual ecosystems built with a strong understanding of the WordPress world.
Over the years, I discovered that the projects I enjoy the most are the ones where design is not just decoration but a way to create clarity, trust and meaningful connections between people.
Why do I work well with WordPress companies?
I’m not “just” a designer working with WordPress. I’ve been part of the ecosystem for 10 years as contributor, organizer, speaker supporter and creative collaborator.
This means I understand:
- community dynamics
- open-source culture
- event communication
- product ecosystems
- the balance between
- technical and human language
Years inside the WordPress ecosystem
I’ve been actively contributing to the WordPress community since 2016, volunteering, organising events and helping shape the visual identity of community-driven initiatives across Italy and Europe.
Over the years, I’ve worked inside organising teams, mostly focused on design, communication and visual systems — collaborating with international teams in fast-paced, community-first environments.
Selected community contributions:
2026
- WordCamp Europe 2026 - Organizer, Design Team
- WordCamp Torino 2026 - Lead Organizer, Design Team
- WordCamp Pisa 2026 - Organizer, Design Team
- more to come...
2025
- WordCamp Europe 2025 - Organizer, Design Team
- WordCamp Pisa 2025 - Organizer, Design Team
2024
- WordCamp Europe 2024 - Organizer, Design Team
- WordPress Core Day 2024 - Lead Organizer, Design Team
2023
- Designed the visual identity of the Italian WordPress Community
- WordCamp Europe 2023 - Organizer, Design Team
- WordCamp Torino 2023 - Lead Organizer, Design Team
- WordPress Community Day 2023 - Lead Organizer, Design Team
- Invited attendee at the WordPress Community Summit (National Harbor, Washington DC)
2022
- WordCamp Italia 2022 - Lead Organizer, Design Team
2018
- WordCamp Rome 2018 - Organizer, Design Team
Latest Commercial Works
A selection of branding, web and visual identity projects across hospitality, culture, education and digital businesses.
Some of my favourite design work happens behind the scenes.
Open to meaningful partnerships
Particularly interested in collaborations involving:
- community-focused products
- event & ecosystem branding
- WordPress companies
- meaningful digital experience