Lymera

Client: Lymera Group
Where: Torino, Italy
Date: February 2025

I was responsible for the complete branding and visual identity of the sustainability-focused company. This included selecting and defining the color palette, choosing appropriate fonts, and creating a cohesive image that reflects the company’s values of practical, result-driven sustainability.

Branding and visual identity
I developed a fresh and modern brand look that balances professionalism with approachability. The colors were chosen to evoke trust, growth, and environmental responsibility without feeling clichéd. The typography was carefully selected to ensure readability and a clean, contemporary feel across all materials.

Website design
I designed the website to improve user experience and align the visual style with the brand identity. The layout was simplified for clarity, making it easier for visitors to understand the company’s solutions and benefits. Visual elements were integrated to support the messaging of practical, flexible, and effective sustainability consulting.

Result
The new branding and website provide a strong, consistent presence that helps the company communicate its unique approach to sustainability clearly and confidently. The design supports both technical expertise and marketing goals, enhancing overall engagement and trust with clients.